ORIGIN ENERGY
ORIGIN ENERGY
Let’s take a walk through my experience at Origin Energy.
Let’s take a walk through my experience at Origin Energy.
I joined the nascent Product Development team as a solo Experience Designer, to explore how future innovation might inform the Origin customer experience today, and tomorrow.
I joined the nascent Product Development team as the solo Experience Designer, to explore how future innovation might inform the Origin customer experience today, and tomorrow.
Strategic Visual Thinking
Strategic Visual Thinking
I researched customer sentiment around energy, then set to work with pen and paper to create a series of narratives.
One narrative illustrated customer pain points and identified opportunities for future direction for Origin.
I researched customer sentiment around energy, then set to work with pen and paper to create a series of narratives.
One narrative illustrated customer pain points and identified opportunities for future direction for Origin.
The Future of Energy
The Future of Energy
I conducted key stakeholder interviews and desk research, concentrating on our team’s six streams for future energy innovation.
I conducted key stakeholder interviews and desk research, concentrating on our team’s six streams for future energy innovation.
Customer Focus Areas
Customer Focus Areas
Complex technologies were organised under three pillars to refine the program of tasks and work flows.
Visualisation enabled a deep dive into the work streams, and expansion of ideas in the discovery process.
Complex technologies were organised under three pillars to refine the program of tasks and work flows.
Visualisation enabled a deep dive into the work streams, and expansion of ideas in the discovery process.
Home Energy Management
Home Energy Management
The future of the smart, connected home.
The future of the smart, connected home.
I considered how energy will be controlled in the smart home of tomorrow — with thermostats, monitors, switches and plugs all working together to automate temperature, lighting and appliances.
I considered how energy will be controlled in the smart home of tomorrow — with thermostats, monitors, switches and plugs all working together to automate temperature, lighting and appliances.
Making Sense of Data
Making Sense of Data
The future of energy depends on data.
The future of energy depends on data.
I visualised how data is collected, interpreted and shared through metering.
This reduced complexity, and invited collaboration around the potential power of data.
I visualised how data is collected, interpreted and shared through metering.
This reduced complexity, and invited collaboration around the potential power of data.
Strategic Tools
Strategic Tools
Frameworks for workshops and sprints.
Frameworks for workshops and sprints.
Large format printing enabled active, structured participation on the wall, through writing, drawing and sticky-noting.
This created space for customer journeys to be represented and heard, while allowing a democratic voice for all stakeholders.
Large format printing enabled active, structured participation on the wall, through writing, drawing and sticky-noting.
This created space for customer journeys to be represented and heard, while allowing a democratic voice for all stakeholders.
Team Methodologies
Team Methodologies
I refined our lean working methods, including customisation of the Double Diamond.
And I expanded our processes into flexible templates that could be modified for each project plan.
I refined our lean working methods, including customisation of the Double Diamond.
And I expanded our processes into flexible templates that could be modified for each project plan.
User Testing
User Testing
Our team focused on test and trials for the development of innovative new products.
I validated product usability and desirability through user testing — managing projects end-to-end.
Our team focused on test and trials for the development of innovative new products.
I validated product usability and desirability through user testing — managing projects end-to-end.
User Testing Prototypes
User Testing Prototypes
I developed a mobile prototype and facilitated one-on-one user testing for software that shows customers how much energy their home appliances use.
I developed a mobile prototype and facilitated one-on-one user testing for software that shows customers how much energy their home appliances use.
Trial Product Kits
Trial Product Kits
I tested customer understanding, usability and desirability of smart home devices in a home monitoring kit.
I tested customer understanding, usability and desirability of smart home devices in a home monitoring kit.
Online Surveys
Online Surveys
I designed on-screen layouts to test the comparative appeal of various product kit concepts through online surveys.
I designed on-screen layouts to test the comparative appeal of various product kit concepts through online surveys.
Ethnographic Research
Ethnographic Research
I designed printed instructions, including illustrations and diagrams, to aid customer set-up of the refined Home HQ product kit.
The instructions were tested through a contextual enquiry in people’s homes, to gather feedback and inform improvements.
I designed printed instructions, including illustrations and diagrams, to aid customer set-up of the refined Home HQ product kit.
The instructions were tested through a contextual enquiry in people's homes, to gather feedback and inform improvements.
Product Pilot Websites
Product Pilot Websites
To test commercial viability, I designed and built landing pages for product trials, and monitored analytics during testing.
Later, I designed visual assets and creatively directed support videos for a live commercial pilot website.
To test commercial viability, I designed and built landing pages for product trials, and monitored analytics during testing.
Later, I designed visual assets and creatively directed support videos for a live commercial pilot website.
User Testing Reports
User Testing Reports
For every test and trial, I analysed and synthesised insights into comprehensive reports, including future recommendations.
For every test and trial, I analysed and synthesised insights into comprehensive reports, including future recommendations.
Soon, Origin endorsed the formation of an offsite innovation hub.
Soon, Origin endorsed the formation of an offsite innovation hub
Our small team of five was assigned the task of seeding a new lean startup, based at a co-working space in Melbourne’s CBD.
Our small team of five was assigned the task of seeding a new lean startup, based at a co-working space in Melbourne’s CBD.
Brand Definition
Brand Definition
I penned our team vision, mission and values, and created visuals for O hub to be presented at Origin Retail Kickoff FY18.
I penned our team vision, mission and values, and created visuals for O hub to be presented at Origin Retail Kickoff FY18.
Brand Identity
Brand Identity
My experience in branding, graphic design and copywriting was indispensable in developing the innovation hub brand.
My experience in branding, graphic design and copywriting was indispensable in developing the innovation hub brand.
Brand Style Guide
Brand Style Guide
I refined the O hub identity and created a Brand Style Guide for consistency across communications.
I created user-friendly template documents for day-to-day use by the team.
I refined the O hub identity and created a Brand Style Guide for consistency across communications.
I created user-friendly template documents for day-to-day use by the team.
Origin Experience Playbook
Origin Experience Playbook
Continual communication with the UX team at Origin headquarters sparked collaborative ideas.
Expansive thinking about a UX Playbook grew to encompass the learnings from the innovation hub, and the broader experience for Origin’s people and customers.
Continual communication with the UX team at Origin headquarters sparked collaborative ideas.
Expansive thinking about a UX Playbook grew to encompass the learnings from the innovation hub, and the broader experience for Origin’s people and customers.
Experience Playbook Pitch
Experience Playbook Pitch
I developed a visual narrative to pitch the purpose and potential power of an Experience Playbook to Origin senior executives.
I then created brand concepts and ideas around the content and function of the digital playbook toolkit, to enable design thinking across the organisation.
I developed a visual narrative to pitch the purpose and potential power of an Experience Playbook to Origin senior executives.
I then created brand concepts and ideas around the content and function of the digital playbook toolkit, to enable design thinking across the organisation.
Origin Marketing Kickoff
Origin Marketing Kickoff
I was invited to join a working group to organise Marketing Kickoff FY18. I created a unique theme, framed the agenda and helped design activities for the event.
Together, we sourced an offsite gallery venue to host a fresh start to the financial year.
I was invited to join a working group to organise Marketing Kickoff FY18. I created a unique theme, framed the agenda and helped design activities for the event.
Together, we sourced an offsite gallery venue to host a fresh start to the financial year.
An excellent year at Origin.
An excellent year at Origin.
Our innovation team led Origin, and the people it serves, toward an empowered and connected future.
Our innovation team led Origin, and the people it serves, toward an empowered and connected future.
©Lisa Johnson 2023. All Rights Reserved.